Are You Telling Your Story?

I’ve been thinking about the power of storytelling...

Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. But there’s something that makes a difference between making a sale and having customer loyalty in the sales process. The same is true for us as individuals ‘selling’ our thoughts and ideas.

For those in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product, and more importantly have them make a decision that they want what you are offering! Scary thought, YES! However, employ the power of the story, and you are half way there!

When you presenting, it is very easy for you to get very factual and completely lose the interest of your audience. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.

As you tell stories, people will remember those stories versus all the facts in the world. “FACTS TELL, BUT STORIES SELL.” Storytelling keeps people tied into you, it makes them want to engage with you and your thoughts and ideas. 

I always say when in doubt during a presentation, tell a story in order to bring people’s attention back to you. Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams!

This week, find your WHY, find your story and Fly!

Clara Rufai

The Shine Strategist

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